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7 Best Social Listening Tools For Video Insights in 2024

best social listening tools

Only the best social listening tools with video analytics capabilities offer high returns on your influencer campaigns based on creator and audience data. Maximum returns are always based on understanding video creators and their audiences. The right tool can help uncover consumer insights that drive higher social media video engagement.

Analyzing what creators such as influencers say is something only the best social listening tools can do. While categorized as social listening tools, most software solutions fall short on the actual ‘listening’ part, mostly offering social media monitoring of a text-based nature, unlike Aggero’s abilities to track video, voice, analyze what creators say and analyze how audiences react to what they say,

While each type of social listening software has its place in the creator economy, video listening tools uncover the entire spectrum of audience sentiment on social media for deep influencer and audience insights. Video listening is a revolutionary category of social listening, based on the capacity to analyze voice, videos, or showcased products.

The 7 Best Social Listening Tools With AI Video Analytics

Feature comparison Table - The 7 Best Social Listening Tools With AI Video Capabilities

1. Aggero

Aggero is the only true AI video social listening tool on the market. It takes the title of the best social listening tool with video analytics. Not only does it offer deep video insights for the first time, but it also tracks the essential social listening video metrics that help you understand both what creators say and how audiences react. It’s the only tool on the market to correlate audience reactions to what creators say, analyzing specific brand or product-related top moments. 

Using natural processing language, Aggero’s AI understands what creators say in more than 100 languages, proving a global reach in a growing creator economy. Video data provided by Aggero’s social listening reports helps in different ways such as optimizing influencer campaigns for maximum impact based on real-time engagement and audience sentiment data.

2. Sprout Social

Sprout Social offers social media monitoring as an all-in-one solution for influencer campaigns. The tool also offers audience sentiment insights but it draws data differently than Aggero, mostly from text-based content across social channels. Sprout Social comes in 4 plans that analyze social media performance. Social listening capabilities are add-ons to these plans.

3. Hootsuite

Hootsuite was initially known as a social media management tool with functionalities such as posting, managing, and scheduling social media posts. Its social video listening capabilities are limited. Still, Hootsuite does integrate with other video mentions tools such as Talkwalker. While it does offer social listening with a set of additional metrics such as social media engagement, Hootsuite does require add-ons and integration with other video insights tools.

4. Brandwatch

Brandwatch is a tool for consumer intelligence, social media management, and influencer marketing management. Its Hootsuite compatibility is what recommends Brandwatch among the best social listening tools for audience insights. Brandwatch does track mentions in real time. Aggero goes further by correlating mentions to audience sentiment and audience engagement.

5. Keyhole

Keyhole is an all-in-one social media analytics platform. It features real-time data updates and influencer discovery features based on industry keywords. While it does offer data on social metrics such as brand monitoring and engagement rate, Keyhole doesn’t specialize in influencer videos. Aggero remains the complete solution for AI video social listening analytics as it recognizes speech and categorizes influencers by their sentiment towards a brand, product, or industry.

6. Brand24

Brand24 is a social media monitoring tool that keeps track of social media brand mentions. It monitors brands, tracks reach, and tracks customer data. The tool uses hashtags to calculate brand reach. Hashtag volume is used to estimate the number of mentions. While it does take all hashtags into account, Brand24 doesn’t offer video insights into what creators say and how audiences react to what they say in natural language processing sentiment analysis.

7. Youscan

Youscan is a top social listening tool that draws its data from texts and images. It uses AI technology to discover products and logos in images. The tool shows how customers use products in real-life consumption situations. This allows it to draw data on nano influencers that share real-life product use cases. The tool doesn’t include voice and video analysis which Aggero is a market leader in.

Conclusion

Aggero is the best video social listening tool with its unique social video creator and audience KPIs. It recognizes what influencers say plus what they show in videos as well as the impact of video influencers on audience sentiment. Granular video insights are scarce and brands may still be learning how to leverage Aggero’s true capacity.

Our AI video technology goes further than any other platform in video analytics and influencer video analysis. It identifies and analyzes what creators say about your brand or product, audience sentiment in relation to what they say but also particular product placements for unique insights and metrics you can follow to improve engagement on your video influencer campaigns. 

By tracking what influencers say as the best social listening tool for video insights, Aggero also becomes the only truly social listening tool on the market as it listens to natural speech in 100+ languages. This benefits marketers and entire businesses in different ways such as offering them the possibility to partner with influencers that already talk positively about their brand, ensuring maximum impact and ROI. a

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best social listening tools

Only the best social listening tools with video analytics capabilities offer high returns on your influencer campaigns based on creator and audience data. Maximum returns are always based on understanding video creators and their audiences. The right tool can help uncover consumer insights that drive higher social media video engagement.

Analyzing what creators such as influencers say is something only the best social listening tools can do. While categorized as social listening tools, most software solutions fall short on the actual ‘listening’ part, mostly offering social media monitoring of a text-based nature, unlike Aggero’s abilities to track video, voice, analyze what creators say and analyze how audiences react to what they say,

While each type of social listening software has its place in the creator economy, video listening tools uncover the entire spectrum of audience sentiment on social media for deep influencer and audience insights. Video listening is a revolutionary category of social listening, based on the capacity to analyze voice, videos, or showcased products.

The 7 Best Social Listening Tools With AI Video Analytics

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1. Aggero

Aggero is the only true AI video social listening tool on the market. It takes the title of the best social listenign tool with video analytics. Not only does it offer deep video insights for the first time, but it also tracks the essential social listening video metrics that help you understand both what creators say and how audiences react. It’s the only tool on the market to correlate audience reactions to what creators say, analyzing specific brand or product-related top moments. 

Using natural processing language, Aggero’s AI understands what creators say in more than 100 languages, proving a global reach in a growing creator economy. Video data provided by Aggero’s social listening reports helps in different ways such as optimizing influencer campaigns for maximum impact based on real-time engagement and audience sentiment data.

2. Sprout Social

Sprout Social offers social media monitoring as an all-in-one solution for influencer campaigns. The tool also offers audience sentiment insights but it draws data differently than Aggero, mostly from text-based content across social channels. Sprout Social comes in 4 plans that analyze social media performance. Social listening capabilities are add-ons to these plans.

3. Hootsuite

Hootsuite was initially known as a social media management tool with functionalities such as posting, managing, and scheduling social media posts. Its social video listening capabilities are limited. Still, Hootsuite does integrate with other video mentions tools such as Talkwalker. While it does offer social listening with a set of additional metrics such as social media engagement, Hootsuite does require add-ons and integration with other video insights tools.

4. Brandwatch

Brandwatch is a tool for consumer intelligence, social media management, and influencer marketing management. Its Hootsuite compatibility is what recommends Brandwatch among the best social listening tools for audience insights. Brandwatch does track mentions in real time. Aggero goes further by correlating mentions to audience sentiment and audience engagement.

5. Keyhole

Keyhole is an all-in-one social media analytics platform. It features real-time data updates and influencer discovery features based on industry keywords. While it does offer data on social metrics such as brand monitoring and engagement rate, Keyhole doesn’t specialize in influencer videos. Aggero remains the complete solution for AI video social listening analytics as it recognizes speech and categorizes influencers by their sentiment towards a brand, product, or industry.

6. Brand24

Brand24 is a social media monitoring tool that keeps track of social media brand mentions. It monitors brands, tracks reach, and tracks customer data. The tool uses hashtags to calculate brand reach. Hashtag volume is used to estimate the number of mentions. While it does take all hashtags into account, Brand24 doesn’t offer video insights into what creators say and how audiences react to what they say in natural language processing sentiment analysis.

7. Youscan

Youscan is a top social listening tool that draws its data from texts and images. It uses AI technology to discover products and logos in images. The tool shows how customers use products in real-life consumption situations. This allows it to draw data on nano influencers that share real-life product use cases. The tool doesn’t include voice and video analysis which Aggero is a market leader in.

Conclusion

Aggero is the best video social listening tool with its unique social video creator and audience KPIs. It recognizes what influencers say plus what they show in videos as well as the impact of video influencers on audience sentiment. Granular video insights are scarce and brands may still be learning how to leverage Aggero’s true capacity.

Our AI video technology goes further than any other platform in video analytics. It identifies and analyzes what creators say about your brand or product, audience sentiment in relation to what they say but also particular product placements for unique insights and metrics you can follow to improve engagement on your video influencer campaigns. 

By tracking what influencers say as the best social listening tool for video insights, Aggero also becomes the only truly social listening tool on the market as it listens to natural speech in 100+ languages. This benefits marketers and entire businesses in different ways such as offering them the possibility to partner with influencers that already talk positively about their brand, ensuring maximum impact and ROI. a

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