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Influencer Video-Led Content Analysis – Why Do You Need It?

Influencer Video-Led Content Analysis

Influencer marketing is one of the ideal ways to promote your brand or product. This type of marketing is based on the authenticity of an influencer’s connection to an audience and the wide reach video creators have on social platforms.

Correctly analyzing video-led content campaigns and true engagement factors can be problematic, however. The problem arises when measuring audience engagement and how these audiences react to creator topics of discussion such as when mentioning a brand or a product.

Discovering true creator-led video engagement is what Aggero is all about. 95% of audience engagement is not related to what the creator says about a brand or product. We analyze all content so that we can show only the real engagement with the product and topic, giving a way of understanding the influencer campaign effectiveness. In other words, we provide a new way of measuring the impact and further campaign optimizations.

Correctly measuring audience sentiment or audience reactions is crucial when it comes to tracking the performance of influencer content and taking control of your brand’s social voice.

Again, the main problem with tracking the performance of influencer video-led content is that traditional metrics on the market don’t offer the deep audience video listening insights Aggero does. Only Aggero knows how to measure and analyze video content. This article explores why influencer marketing is effective, the current market struggles in correctly measuring the success of influencer campaigns, as well as how Aggero’s data-rich AI video insights tools solve problems nobody else can.

Why is Influencer Marketing Effective?

Influencer marketing is thriving. According to Statista, a global business intelligence and market research platform, the global market for influencer marketing is estimated at over $21 billion in 2023 alone. Here are some of the reasons behind its success and how it can benefit your brand.

Trust – constantly publishing content audiences resonate with, builds trust. In most cases, audiences are more likely to trust influencers over other forms of traditional advertising.

Creativity – influencers have endless space for creativity. Take the beauty industry as an example. The types of content they create vary from tutorials and make-up routines to ‘get ready with me videos’. This creative freedom allows influencers to have a distinct voice in a busy space.

Engagement – higher engagement is specific to influencer video-led content as a result of having an audience with a specific interest. In the context of influencer videos, higher engagement leads to content that audiences resonate with more, and are likely to follow through, share, or comment on.

Better ROI – video content made by influencers is often more cost-effective than other forms of advertisement. Having a specific audience, a deep understanding of this audience, and an understanding of their publishing platforms often puts influencers in a position where they offer maximum results within a budget and better ROI.


Content campaigns and true engagement factors can be problematic, however. The problem arises when measuring audience engagement and how these audiences react to creator topics of discussion such as when mentioning a brand or a product.

Discovering true creator-led video engagement is what Aggero is all about. 95% of audience engagement is not related to what the creator says about a brand or product. We analyze all content so that we can show only the real engagement with the product and topic, giving a way of understanding the influencer campaign effectiveness. In other words, we provide a new way of measuring the impact and further campaign optimizations.

Correctly measuring audience sentiment or audience reactions is crucial when it comes to tracking the performance of influencer content and taking control of your brand’s social voice.

Again, the main problem with tracking the performance of influencer video-led content is that traditional metrics on the market don’t offer the deep audience video listening insights Aggero does. Only Aggero knows how to measure and analyze video content. This article explores why influencer marketing is effective, the current market struggles in correctly measuring the success of influencer campaigns, as well as how Aggero’s data-rich AI video insights tools solve problems nobody else can..

Market Pain Points and Limitations When Monitoring Influencer Video-Led Content Success

While highly successful under the right circumstances, influencer marketing often lacks standardized metrics. This makes it challenging to assess the actual impact on brand awareness, audience impact, and even sales. Additionally, the dynamic nature of social media platforms poses a challenge in tracking and analyzing video performance consistently. In detail, there are at least a few common market problems businesses can relate to here. Luckily, Aggero is the solution to these problems.

Problem: There’s no way to find out what influencers are discussing without actually listening to videos.

Solution: Aggero understands natural language and even multiple languages! It knows what creators are saying and identifies their tone and the reactions of the audience to what they’re saying.

Problem: No information on audience impact outside the number of likes, comments, or shares. No audience sentiment feedback.

Solution: Aggero goes beyond traditional metrics such as likes, comments, and shares. It understands and quantifies the sentiment (positive, negative, neutral) of the audience in relation to a topic, a brand or product mention, or a showcased product, meaning it analyzes true engagement moments for clear audience insights. This capacity uniquely helps you finally take control of how your brand is represented on social channels.

Problem: No way of defining top moments in videos and how audiences react to them.

Solution: Not only does Aggero highlight top engagement moments, but it does this in a quantifiable way so that you can learn what your audiences engage with the most.

Problem: No time to listen to thousands of hours of video or millions of videos led content.

Solution: Our video listening solution does this for you.

Problem: No ability to track multi-language videos.

Solution: You can now track influencer videos in different languages with Aggero reports translated automatically.

Problem: Limited ways to analyze social media performance.

Solution: TikTok, for example, offers limited analytics, and brands often refer to third-party tools for detailed analytics. Aggero shows deep layered insights for influencer performance (meeting KPIs), tone, and audience reactions.

Problem: Using complicated tracking tools.

Solution: One of the common market problems is marketing departments have no time or resources to follow influencer campaign KPIs. Aggero delivers detailed and time-saving reports on the performance of these campaigns for you.

Creator-led vs Content-led Influencer Video Insights – Understanding the Difference for Higher Social Impact

An even bigger current market limitation of influencer video-led content analytics includes an extensive focus on creators, rather than on the content itself. At Aggero, we put the focus back on the content and what the audience resonates with.

Creator-led influencer video insights – these types of insights are based on the creator’s personality and style.

Content-led influencer video insights – Aggero focuses on the content itself, on what creators say, and on how audiences react to what they say. Some of the key benefits of these insights include better brand messaging alignment, a more engaged audience, and ultimately, better ROI.

Influencer video-led analytics with Aggero are the true influencer analytics. Our tool understands video and finds influencers that talk about your brand on social media by content. Our tech helps you manage and optimize influencer campaigns in real time. This is why you can make data-driven decisions based on influencer metrics that lead to better influencer campaign results and wiser spending.

How Aggero Became a Market Leader by Focusing on Data-Driven Video-led Content Insights

While the market struggles to find the right ways to measure influencer impact, Aggero goes a step further. What does this look like? Aggero’s campaign reports include a focus on engagement and unique audience insights. Apart from measuring the reaction of the audience, Aggero also shows audience sentiments such as positive, negative, confusion, or excitement related to the specific brand or product mentions that creators are taking or presenting in the videos. .

Creator-led influencer video insights – these types of insights are based on the creator’s personality and style.

Content-led influencer video insights – Aggero focuses on the content itself, on what creators say, and on how audiences react to what they say. Some of the key benefits of these insights include better brand messaging alignment, a more engaged audience, and ultimately, better ROI.

Not only can Aggero do this, but it has already unlocked audience engagement secrets for COTY, a global leader and beauty. Aggero has also provided deep audience feedback on game updates to Wargaming, a leading game developer and publisher. The result was a clear understanding of the connection between influencer video KPIs and engagement rate within content-led campaigns. In the end, It’s not about the number of views alone, it’s also about the content generated by the influencer to which the audience responds positively.

Curious about how Aggero benefits your influencer campaigns?

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